More than a hundred brands had an average

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In April last year, Meituan launched the " Voucher Festival" event, upgraded the "special group buying" to a first-level entrance, invited leading anchors to attract traffic in the live broadcast room, and launched a "tens of billions subsidy". With slogans such as "Limited Time Discount", the live broadcast room sells takeout and in-store discount coupons to start a low-price subsidy war for local life. Judging from the results, it is obviously successful. For example, on the brand side, according to Meituan data, during the -hour live broadcast of last year’s first “


God Voucher Festival”,  weekly growth rate of more than % in transaction Malaysia Phone Number Data volume, and the new tea brand Honey Xuebingcheng’s sales exceeded million, Luckin Coffee sold million cups of raw coconut latte, Haidilao’s sales growth reached %, and so on. At the same time, thanks to this live broadcast, Meituan’s takeout orders increased by nearly % year-on-year, and DAU increased by % year-on-year. With such achievements, it’s no wonder that Meituan has further named the th of every month as “God Voucher Day” and





made it a fixed action for the platform’s live broadcast. Even in last year’s Q financial report, it was mentioned that Meituan Waimai has connected live broadcast commodity coupons with merchant shelf sales. Users can purchase other commodities when canceling commodity coupons, thereby driving overall merchant sales growth. The data shows that on average, the write-off of one live broadcast commodity coupon generates an order transaction volume that is times the value of the commodity coupon. In addition to Meituan, the results of Douyin’s continuous efforts in local life cannot be underestimated.