A marketing mix is the set of marketing

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To get what they want (and we want), they need to make sure they are giving their customers what they need. Do you know who the real customers are for each of your deals? Are you engaging them, teaching them in the buying process? Are you teaching your buyers how they most effectively engage them in the buying process?The standard Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world.


Definition:tools you use to sell products or services (or a charitable mission) to your target Vietnam Email List customers. Marketing is no longer about “pushing” messages out to buyers by interrupting them to hear you. Instead, you can now directly engage with your target audiences, drawing them in through multiple marcom channels. This now makes the Ps obsolete, in my opinion. Even though alternatives exist, I recommended adopting the





Ws of journalism to develop your marketing mix in my book, Beyond Your Logo: Brand Ideas That Matter Most For Small Business Success. These can make planning easier, especially for non-marketers. WHO: To whom are you marketing? Identify your target audiences. WHAT: What products or services are you promoting to each audience? WHERE: Where are you marketing to each audience? Where are your products and services available?