Salespeople just have to adapt their speech according to

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The content that will interest the lead throughout their purchasing journey . In constant communication to identify the type of content that appeals to prospects, the sales and marketing teams are perfectly aligned, with a common goal in sight. Read also: How to align marketing and sales teams? The key figures of inbound marketing Figures-Inbound-marketing Inbound marketing: example Let's take the example of a software publisher who has just launched its B2B solution and is looking to make it known .

His website has just been created, he has Phone Number Data done a little Google AdWords, but this way of doing things is expensive and is not sustainable. He seeks to address a large number of companies and traditional commercial prospecting, by telephone or email, quickly shows its limits . He is an ideal candidate for inbound marketing! Once the targets and buyer personas are well defined, the inbound marketing agency sets up an editorial strategy .




At WebConversion, this is a list of articles designed to respond to the different issues of targets, from the Discovery phase to the Purchase phase. Two to four articles are published each month on the company blog , before being shared on social networks such as LinkedIn. These articles are also automatically integrated into the company's newsletter , in order to share the content created with as many prospects as possible.