What is the tone of voice for?

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On the Internet, it's not just what you say that matters, but how you say it. That's why tone of voice is so important.

Tone of Voice , better known in the industry as “ Tone of Voice ” (ToV), identifies the way in which the company communicates, through texts, photographs, videos and so on, to its target. Tone of voice is the most effective way to convey an identity. It is not so much a content development technique, but rather a method with which things are communicated within the site.

It may seem superfluous, but the tone of voice allows you telegram number to address the target directly , in their language, speaking to them through content that is not only within their reach, but in which the target can even identify or sympathize . This marketing technique therefore allows you to use the right words , communicating in a more functional way and more suitable to be received positively.

How does tone of voice help SEO?
In the world of the internet, how concepts are expressed is sometimes as important as the concept itself. In an overcrowded, saturated market, full of content of every kind and nature, it is not so much the information itself that counts, which can be found anywhere, at any time and without much research. In the age of the internet, it is also how this information has been expressed that counts . Writing the information in a clear, concise and above all unique way, providing not only all the informational insights and necessary notions - this, nowadays, anyone can do with a little effort - but also managing to do it in the most pleasant way possible.