|
Programs were not the most popular, today the approach to them has changed. This can be easily observed in the eample of Poland. The study "Poles in loyalty programs" conducted by ARC Rynek i Opinia indicates that out of adult Poles use at least one loyalty program, and use a mobile application for this purpose. These data confirm that consumer interest in them is constantly growing . Eperts indicate that in it may largely result from high inflation. Participating in programs is one of the ways to look for savings in your home budget. Poles are most active in programs offered by grocery stores, shoe and clothing stores, drugstores and gas stations. Sports shops and gas stations are also very popular.
The increasing popularity of loyalty programs means that more and more companies decide to create them. They are implemented not only by large international corporations, but also by small e-commerce companies. But what are the loyalty programs Saudi Arabia WhatsApp Number we describe so widelyLet's look at the definition. We are breaking ceilings in e-commerce! Do it with us! What are loyalty programsA loyalty program is defined as a marketing mechanism intended to increase customer engagement and build loyalty to a brand, product or service . It can be run by all types of enterprises - BC and BB, offline and online. Its operation is based on offering the consumer various types of rewards, discounts, bonuses for making purchases or other interaction with the brand subscribing to the newsletter, liking the fanpage, recommending the brand to another person. However,
you must know that you will not build customer engagement through loyalty programs by offering him a discount on his first purchases , a much better choice will be to offer a discount after making five purchases. In fact, e-commerce loyalty programs can take many forms. The one you choose depends on your brand's business model, industry and creativity. However, always remember that loyalty programs in e-commerce should, above all, retain eisting customers, increase their loyalty and commitment, and double the value of the company .
|
|