Man is, in fact, lazy by n

ticof48486@poke

The strong online competition and the sale of the same product in many variables put the consumer in difficulty , who does not know where and what to choose, stimulated by too much information that his brain cannot store.

Man is, in fact, lazy by nature and when faced with too many choices he gets confused and no longer knows how to act with firmness.
In the store, as well as online, the user prefers a limited variety of products that facilitates his final choice.

But often the situation in which one finds oneself does not respect this ideal.

According to Google, in fact, in Italy, more than half of  new lifeagrovet consumers have difficulty finding the product they are looking for.

Discover how consumers in Italy complete their purchasing process. A Google search explains the messy middle and how to emerge victorious.

Stuck in limbo
In the research “ Decoding Decisions ”, Big G studies the decision-making model of a modern consumer, stuck in the “ messy middle ”. With this term, the American search engine identifies the user's path from when the need arises to when the purchase transaction is completed.

The name was not chosen by chance. These stages halfway through the purchasing journey are confusing and chaotic, as identified by the English term messy . This makes the user's process more complicated and difficult to complete.