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Reviews, useful posts, answers to questions; unique selling proposition (USP) – attractive and time-limited offers, promotions for certain audience segments, etc.; customer retention and repeat sales - bonuses, loyalty programs, surveys to improve product quality, engaging content. Create a content plan by adding posts about the company, product, reviews and other types of content depending on the publication objectives. You can find out which ones work better using competitor analysis. You can pencil in ideas, themes, and formats and test them with your audience. Over time, you can add new formats and categories – you need to constantly experiment with content and adjust your strategy.

We also recommend reading: SMM in Telegram: what to consider so as not to ruin the channel. Design your channel and think over the visuals of your publications In Telegram, design plays a less important role than on other platforms, but there are still points that need to Web Development Services be paid attention to: icon - use a brand logo or avatar with a small amount of detail and contrasting colors, the image should be easy to read on a small scale; description – must be clear and understandable; pinned post – must contain important information for navigation, an offer, instructions for placing an order.



Or links to the site; visual of posts - think over your corporate style, use your own original materials. The 2nd block of the course “Promotion in Telegram” is devoted to how to create a commercial channel from scratch, fill out information, what content formats are available and how to work with text. Think over promotion mechanics You can promote a channel or bot from scratch cheaply and independently, read for a long time, or allocate a budget for promotion to a specialist. An advertising strategy may include paid and free methods.