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Ads are live, dig deep into the data. The real beauty of digital marketing is that you get a goldmine of metrics that can be hugely useful to current and future campaigns. Through Facebook, you should know exactly how many people got your ad, how many people clicked on it, and how many went to your website. You'll also know whether you got visitors to your site from Facebook or Instagram. With these metrics, you can see what's working and what's not. If certain ad methods aren't performing well, change or trim them out. If others are working better than you expected, allocate more budget and resources to them. Thanks to the vast collection of user data that you're getting, you have far better information to make strategic decisions than


someone who can only guess how many people saw a poster in a subway and whether it engaged them or not. RELATED Facebook: Shaping the Digital Future How can I create a Facebook Business page? How to Use B2B Email List Facebook Analytics Facebook Data Feed Manager RELATED FREE VIDEO LESSONS Social Research Industry Trend Research Tools Strategy and Planning Key Success Outcomes Social Media Marketing Engaging with an Audience Using Social Media Social Media Marketing Analyzing and Reporting Using Social Media Tools View Courses





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