We need to justify why our product

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This means that one week we will run advertising While I deeply believe that all these campaigns can happen simultaneously in the same sense. As long as you make sure that the right eyes see the right messages using an exclusion structure. And at this point I have to refer you to my other episodes earlier programs where there was also a lot about exclusions. Mistake #  the same advertising messages to different target groups Meanwhile in order not to talk about just one topic all the time although we could probably talk about it for a long time - what is the


second such mistake? JK: It follows a bit from the first one. Asia Mobile Number List But don't worry we won't be monothematic here. This is the lack of selection of the message in the advertisement itself in relation to who it reaches. And here apart from the issues of these exclusions we often encounter the fact that people running advertisements build a message in the same way to people who have never visited their site and to those who were customers in the last month. And here the communication should be definitely different. However we need to point out more things to a person who has never heard of us or our product.  is good or why she should at least visit the site and read more things on the landing page.





explain why it's good and get her interested in it. However - still sticking to the example of a clothes store - if someone was our customer last month and now a new collection appears the season changes from winter to spring then we probably do not have to convince him again that it is worth buying from us. to buy. We know that such people were our clients so we can shorten the communication as much as possible so that they can simply come in quickly and see what we have to offer. These recipients got to know us early and already knew how our returns policy for example works.