What to write in the field "from whom"

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In this article, we will tell you how to fill the “Switch” field in the newsletter, so that the indicators of opening and clickability are high. This is especially important in commercial advertising letters, because their ultimate goal is to sell the product.Why the sender name is importantThere is a few reasons:TrustThe name helps to create a first impression. If recipients know the sender or company, this increases the level of trust in the letter.You can do a small experiment: go to your e-mail box right now and see if all senders of the letters are familiar to you which ones were already open and which ones were not.Brand recognitionUsing the name of the company in the mailings increases their recognition. This is especially important for strengthening brand loyalty.Opening and clicksThe correct sender’s name can increase the opening of emails and the clickability of links in them.According to litmus.com, 42% of e-mail users first pay attention to who received the letter from. And it affects their decision, whether or not to open it. 34% of people respond to the topic of writing and 24% to the

preheder.Compliance with the lawIn addition to the marketing advantages, using the correct sender name is also important in terms of compliance with the mailing law.The name should not be misleading recipients.How to choose the name of the sender: basic principlesThe rules and shopify website design  principles of choosing a name largely follow from the importance of its application.1. Choose an easily recognizable name for your recipients.If the brand is well known, use it in the mailing lists:If you still doubt the recognition of the brand, you can write not only the name, butand explain what this organization or company is, adding the words “school”, “service”, “store”, “university”, “agency” and so on.2. In addition to the name, we recommend using avatar or logo.This is a graphical image or illustration that is placed on the left on behalf of the sender:Compare the senders in the image below: in the first letter from the Miro Team there is no logo, and in the second - from the "Planfix"

For mailings, PlanPhix uses its recognizable brand image. It is very familiar to users of the service, as it is used in its desktop and mobile versions:Readers remember avatar over time, which increases the speed of opening letters, and also reduces the risk of sending them to spam.There are certain requirements for this element of corporate identity. For example, the rules for adding an avatar from the Mail.ru service can be read here.3. Form the trust in your mailing.You may be remembered by name or logo, but if the emails are uninteresting, intrusive or too aggressive, they can be sent to spam.To earn trust with the first mailing, make meaningful and useful content, experiment with the design and new formats, give subscribers discounts and bonuses.Banner4.



Make sure that the sender’s name complies with the mailing law.Using deceptive names can lead to problems. Don’t mislead subscribers using similar names that are more famous or heard. In the end, it will only ruin your reputation.5. Keep an eye on the permissible length of the sender's name.In foreign services (for example, Gmail, Yahoo, Outlook) it is recommended to use up to 20-25 characters.In Russian services (for example, Mail.ru, Yandex) it is recommended to adhere to the length of up to 20 characters. Compare what the name of the sender of our client looks like in the service Mail.ru:On the left, the name was not fully reflected, since its length is more than 20 characters. On the right, the black square icon and the gap after it were removed: the name fit completely.The maximum length of the name and address of the sender may differ in different services. Therefore, we recommend testing to check the display of the name.